A situational analysis (SWOT) focuses on four areas of your client's business: Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). Strengths and Weaknesses cover internal issues, and Opportunities and Threats are external or environmental issues. Effective strategic planning requires a careful analysis of all four areas. The following SWOT analysis form provides you with straightforward guidelines and questions to help your client through this process, as well as the means to quantify your client's current strategic position.
Survey by Gina Vega